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"In reputation management a privacy claim is a far more effective claim than libel," said Stephens.
But in a place where local taxes rise as high as nearly 40percentt, it was an effective claim.
The BBC spoke to a women who says she made the decision to use the app after seeing that 99% effective claim in Natural Cycles' marketing on Instagram — and subsequently fell pregnant while using it.
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Religions with profound and evocative symbols that make effective claims on real people value the human imagination and, overwhelmingly, have traditions that find bodily experience to be serious business, even sacramental.
"A male-centric approach is most effective," claims Viagra executive Janice Lipsky.
It also says that effort was "somewhat siloed" — whereas now it's confident its interdisciplinary taskforce is going to be more effective, claiming: "The results have already spoken for themselves".
Jacobson praised "The Devil and Homer Simpson" as clever funny, and described "Bart Simpson's Dracula" as "easily the least effective", claiming it, "presents some good moments but never quite takes flight".
15 16 Effective claims management is also considered to be critical to maintaining the financial viability of injury compensation systems, and ensuring a positive experience for injured persons and employers engaging with the system.
Justified authority is what effective authorities claim, or what they are generally recognized to have.
As a result, patients may be given treatments that are less effective than claimed and with worse side-effects than reported.
Despite all that, Natural Cycles' website bills its product as "effective contraception", claiming the app is "93% effective under typical use" and making the further (and confusingly worded) claim that: "With using the app perfectly, i.e. if you never have unprotected intercourse on red days, Natural Cycles is 99% effective, which means 1 woman out of 100 get pregnant during one year of use".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com