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Mad Max: Fury Road is effective because it turns this pattern on its head.
McDonald's rebranding was effective because it challenged perceptions of the company without undermining its core value proposition: cheapness and convenience.
"The ad has been largely effective because it wasn't rebutted".
Oritavancin is effective because it persists in the body.
A fully independent board may thus become less effective because it works with relatively poorer information.
PMEA was effective because it was preferentially segregated at the outermost region of the polymer blend.
But it wasn't very effective, because it was just my body".
Of the two ads, the second is the more effective, because it is more personal.
It's also the most insidiously effective because it forces colleagues to police each other.
His bullying is the more effective because it is often oblique, and always stylish.
"Noisy" is especially effective because it evokes "nausea," from the Greek for "seasickness".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com