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While the Palin skits have been very good, I don't think that's really carried over to the rest of the show, so I think any halo effect on viewership is going to be relatively small, particularly once the election is over.
While Netflix saw 50% fewer domestic net additions compared to Q2 2010, it expects the Olympics to have a negative or cannibalizing effect on viewership and thus puts guidance between 1M and 1.8M domestic net adds.
But Trump's effect on viewership raises an ethical question: Does ratings might make right?
And television ratings showed the new Chase was slow to have an effect on viewership.
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Neilsen found that while 63% of broadband internet users watched broadband video online, it actually had a positive effect on TV viewership.
But it's unlikely that the stream had any adverse effect on traditional television viewership; Nielsen said Monday that more than 111 million people watched the game via TV.
While there appears to have been wide viewership estimated by the program, the activity did not have a significant effect on contraceptive use.
The system has the effect of generating more money than a network "deserves" based purely on viewership.
There is no simple way to predict the effect moving the Capitals-Penguins game to Saturday night or Sunday afternoon will have on viewership.
With data from Netflix on viewership difficult to come by, proxies like the volume of Twitter activity around its shows could offer a sense of its shows' enduring effect on audiences.
Marrying data, fans and social networks, she said, stemmed from the company's research on viewership.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com