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However, context had only one modest effect on eye movements.
The lack of a top-down effect on eye movements despite large comprehension differences was termed the "Tyranny of Film".
In all cases, the standard frequency effect on eye movements emerged, with longer reading times for lower frequency words.
The results show that the peripheral cue did not have moderating effect on purchase intention, but had moderating effect on eye movement.
Nevertheless, we did find an effect on eye movements of a manipulation of local coherence (the agent effect) that was stronger than our manipulation of global coherence (the causal consequences of the bomb).
Lahnakoski et al. (2014) found that giving viewers an explicit task to take a certain perspective (interior decorator or detective) can have a top-down effect on eye movements.
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Jeffery discovered that shh has an inverse effect on eyes and taste buds in Astyanax: the smaller the eyes, the more taste buds a fish has.
Comprehension differences were compared with more volitionally controlled task-based effects on eye movements.
The few studies that have tested top-down effects on eye movements in film have what may appear to be contradictory effects.
Importantly, such comprehension effects on eye movements occur at both the local and global levels (Rayner & Morris, 1990; Rayner, Raney, & Pollatsek, 1995).
To amplify top-down effects on eye movements, a task manipulation was designed to prioritize peripheral scene features: a map task.
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CEO of Professional Science Editing for Scientists @ prosciediting.com