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In addition, knowledge of an unprototypical group member had little or no effect on attitude prototypes.
Specifically, moral norms have a more (β = 0.35, p < 0.001) powerful effect on attitude formation than subjective norms (β = 0.19, p < 0.001).
Perceived CSR had a significant effect on attitude toward the company (b = .64, p < .01), but not on purchase intention (b = .21, p = .21).21
It exhibited the highest significant effect on "attitude toward science" with an estimate of (0.800) and a t value of 23.773.
This research also found no direct significant effect on attitude towards entrepreneurship and subjective norms to entrepreneurial education in Chinese students (H8 & H9).
The results confirmed that significant effects of expectation, perception, subjective norm, and attitude as a mediator variable, played important roles in purchasing green sportswear in the overall conception model; however, different from our original hypothesis, perceived behavior control (PBC) did not have any effect on attitude and purchase intention for green sportswear.
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"Reality TV has had a huge effect on attitudes," he says.
It is not likely, however, to have much effect on attitudes toward circumcision.
First, if the misinformation is vivid and emotionally affecting, it has a strong initial effect on attitudes.
In just a fortnight, a film will hit cinema screens around the country that its makers hope will have a profound effect on attitudes to climate change.
QUESTION FROM GRAHAM: David, do you think that the HIV/AIDS epidemic had a major effect on attitudes toward (same-sex) marriage within the gay community?
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