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But, in reality, the effect of the attribute need not always be proportional to the straight line distance only.
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Weighted linear aggregation method and Yager's aggregation method are used for estimating the aggregated effect of the attributes in each group and the results are compared.
The amount of combined contributions of various attributes toward the target may not equal the sum of individual contributions, since there may be a synergistic effect of the attributes toward the target.
Following regression analyses of respondents' choices, a utility value was calculated for each attribute (or more specifically, the particular level of each attribute), indicating the effect of that attribute on respondents' preferences.
The designs were created from fractional-factorial designs for estimating only main effects of the attribute-levels.
The principal objective of this study was to investigate the mediating and moderating effects of product involvement and trust toward websites in relation to the effects of the attributes of web advertisements on customers' purchase intentions.
Furthermore, only the main effects of the attributes could be measured.
This design ensured the ability of estimating the main effects of the attributes while minimizing the number of combinations.
The effect of these attributes on discovering a required service has to be measured.
This study examines the effect of the personal attributes of Nigerian women including their social, economic, and demographic characteristics—on their attitudes towards wife-beating.
Carefully controlled experiments reported here are used to quantify the effects of this attribute on projectile performance.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com