In the current study, we examine the joint effect of pictures, food names, and individuals' information processing styles on consumers' attitudes, willingness to pay, and purchase intentions.
We did not include in our review studies which compared the effect of pictures of nature versus pictures of more synthetic environments, however, such studies have been conducted [ 52, 53], and this approach may prove useful in providing some indication of the most relevant environmental attributes.
The effect of picture communication symbols on the verbal comprehension of commands by young children with autism.
This study examined the effect of picture concreteness on visual recognition memory processes using event-related potentials (ERPs).
With regard to the reaction time data, a main effect of Picture was found, F 1,37) = 6.28, p<.05 indicating that participants generally responded faster to smoking-related Go trials than to neutral Go trials (M = 259.69 ms versusM = 261.89 ms).
There was also a significant effect of Picture Type, F (4, 75) = 8.87, p < .001.001
Running the repeated-measures ANOVA separately demonstrated a significant effect of picture type in light drinkers, F 3, 168) = 5.99, p <.01, ηp =.097, with no significant effect of picture type in heavy drinkers, F 3, 165) = 2.26, p =.08, ηp =.039.
There was also a significant effect of Picture Type, F (4, 81) = 4.15, p < .01, but no Picture Type by Group interaction, F < 1.
Valence ratings analysis revealed no significant main effect of Group, F < 1, but a significant main effect of Picture Type, F (4, 344) = 607.66, p < .001.001
A one-way ANOVA was computed to analyze the effect of picture type (positive, neutral, negative) on induced emotional reactivity during the attending task.
The main effect of Picture, F 6,294) = 4.39, p =.0003, revealed that more ambiguous pictures (3 and 4) led to larger P1 amplitudes than more unequivocal pictures (1, 2, 5, 6, 7), t(294) = 4.84, p <.0001.
