Another issue is a more specific interest in the effects of norms, laws, and institutions on individuals' actions.
Since norms often interact with each other (for example, a permission may temporarily derogate an obligation, or a prohibition and obligation may conflict), understanding the effects of norms and their interactions becomes increasingly difficult as the number of norms increases.
Terry and Hogg [ 19] found support for the positive effect of group norms (rather than subjective norms), in an extended TPB, on Australian female university students' intentions to sun protect.
Furthermore, some evidence that personal norms mediate the tentative effect of subjective norms on intended condom use with steady sex partners was found.
Adopting a person by situation interaction approach, we identified conditions under which conformity pressure can either stifle or boost group creativity depending on the joint effects of norm content and group personality composition.
In this model, the effect of personal norms was significant; however, the effects of subjective norms and self-efficacy dropped below significance, which suggested that the effects of subjective norms and self-efficacy were mediated through personal norms.
Further research into these relationships over the long term would increase our understanding of the construction of social norms surrounding patient-provider interactions and the effect of these norms of medical care.
This result follows what was hypothesized and is in accordance with the principle of conformity to the norm and with previous research on the effect of descriptive norms on behaviour [ 17, 18, 22].
Although there seems to be a small minority who would not be happy to share their information it might be that a cultural shift where sharing becomes the norm will influence behaviour (see Bicchieri and Chavez (2010); Bicchieri (2009) for the effect of social norms on behaviour).
The most common explanation is the effect of cultural norms.
