And it also has the challenge of building up network effects if it is going to remain an independent platform — or end up relying on larger platforms like Facebook to distribute its content.
That's something many app developers take advantage of today on both Android and iOS, actually – they often send out text messages as a way of building up an app's initial audience through forced viral effects.
"It's a matter of building up strength".
This differs from the traditional bottom-up approach of building up the larger picture through individually measured simple interactions.
Nest tries to steer away from focusing on the short term – it argues that its members will be signed up for perhaps 30, 40 or even 50 years, "so what happens in one or two years may not represent longer-term returns, and the positive effect of contributions building up over time".
Starting in 1915, Connie Mack began a seesaw effect of building winners and breaking them up soon after that, a process that continues to this day and has led to 10 100-win seasons, 16 100-loss seasons and nine World Series championships.
Third Screen: In the documentary we'll see tonight, you talk about the effect building up the wetlands had in furthering the devastation of Hurricane Katrina.
What is the effect of building a high-rise in places that traditionally have four-, five-, and six-story buildings?
Despite this advantage, the lift-up design has been sparsely adopted for buildings in urban areas partly because of the lack of understanding of the combined effects of building dimensions and lift-up design on the surrounding pedestrian level wind (PLW) field.
