Sentence examples for effect of brands from inspiring English sources

Yet the literature on the effect of endorsements upon the perception of brands has notably ignored the effect of brands upon the perception of their endorsers.

The study pointed to research about the powerful effect of branding, including nonverbal logos.

If past envy sharpened the mind, what would be the effect of brand-new envy?

The law thus had the effect of "branding one class of persons as criminal solely based on the state's moral disapproval of that class," Justice O'Connor explained in her separate opinion.

Impulsive gambling does have significant influence on loyalty outcomes through the mediating effect of brand attachment.

Wang et al. (2006) noted that corporate reputation might interact with brand equity to enhance corporate performance, which may strengthen or weaken the effect of brand equity.

This paper discusses not only the effect of brand image and spokesperson's credibility but also the effect of advertising frequency on consumers' attitude.

This study investigated CHRIE conference attendee behaviors from the perspective of brand equity defined as "the differential effect of brand knowledge on consumer response to the marketing of the brand" [Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1 22]–22].

This is the Network Effect of brand value, their brand value.

Thus, the reported findings refer to expectations and outcomes of rewards (chocolate bars) rather than to an unspecific effect of brand logo presentation.

Although co-branding is postulated to be beneficial for hospitality brands, empirical test of either transfer effect or spillover effect of co-branding on consumer-based brand equity (CBBE) of hospitality brands is yet to receive attention from researchers.