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The problem is how to support the editorial stuff with the advertising stuff without subjecting the viewer to a thousand indignities and without compelling singers and actors and reporters and philosophers to identify themselves with hair sprays, bug sprays, floor wax, and marshmallows.
Native ads tend to resemble the advertorial of old or, in other words, sponsored content that lives alongside and often closely resembles editorial stuff.
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In a reversal of the usual scenario -- prim job, raunchy after-hours -- he is editorial director of Stuff, a men's magazine that specializes in sexpot photos, humor pieces and pulpy features.
"We have editorial calendars, and stuff is planned out 30 to 45 days out". By the end of the October 2009, Technorati ranked Social Media Examiner as one of the top small business blogs in the world.
Content marketing is bound to bring up questions of just how thin a line should exist between editorial content and sponsored stuff or ads, but it's impossible to deny that publishers are hungry for new revenue streams, and this seems to be one that has promise in the especially hard-to-monetize realm of mobile.
There's a lot of stuff; big editorial pieces we're working on.
In small dailies, about half of the entire editorial force is just putting stuff on a page: if it's Thursday you're putting the health page together, if it's Friday you're doing whatever section, and that isn't a good use of resources.
4. DO THE SMALL STUFF WELL When editorial types rave about Adam Moss's version of New York magazine, part of what they are reacting to is not the big booming features, but what the magazine does at either end — the provocative small display type, playful infographics, and bits of service journalism smartly and elegantly delivered.
In "The Stuff That Happened" (editorial, March 19), you say "there is no time to imagine what the world might be like if George Bush had chosen to see things as they were instead of how he wanted them to be three years ago".
He's pretty damn big time when it comes to the world of advertising and editorial photography, but his artsy stuff isn't exactly chopped liver either.
His supposed passage from warmonger to peacemaker was the stuff of countless editorials.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com