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Exact(45)
This was a brilliant launch with a cocked-up editorial product which is now a brilliant editorial product," he says, brandishing the latest issue.
But here's the catch: T magazine is still a New York Times editorial product.
Destroying the editorial value of an editorial product could be commended only in an asylum.
Publishers of independents say an advertiser's choosing them is a clear commitment to their editorial product.
"Years ago, you couldn't talk about the editorial product," he said.
For an editorial product, this means mapping out granular "semantic profiles" in order to serve users with tailored contents.
Similar(14)
Her mother develops, packages and produces editorial products in New York.
She opted for new editorial products, including the ill-fated "iVillage Live".
It also offers editorial products tailored to clients from specialist providers like Luxury Briefing, Spears and Private Banker.
Forbes's BrandVoice allows advertisers to produce editorial products that reflect their best efforts to engage audiences.
Both companies already provide Web-based access to a broad range of news and feature photos, informational graphics, text and other editorial products.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com