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He was using a shorthand term for editorial formulas that deliver large doses of articles celebrating hedonistic behavior and photographs of scantily clad women.
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Its editorial formula: "names, faces and places".
But the editorial formula seemed appropriate for the era.
The Voice's editorial formula was the product of two people.
"Fox's editorial formula was a three-legged stool of crime, sex and sport," Deford writes.
One element of its editorial formula, which relied on sightings of Elvis and aliens, and outright bloodshed, had become dated.
Alt-weeklies share an editorial formula that marries anti-establishment politics with heavy entertainment coverage and listings.
And People has achieved this without changing its editorial formula of friendly celebrity reporting combined with human-interest stories, film and book reviews, and some political news.
The article about Sergeant Bush might not appear to fit with the Oscar coverage, but it does contain the tried-and-true elements of People's editorial formula.
Fairchild cut the circulation to 400,000 and came up with an editorial formula that appeals to a moneyed set of men and the advertisers that covet them.
After dropping out, he went home to San Francisco and took over the management of the Examiner, a minor holding of his father's, successfully using the Pulitzer editorial formula.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com