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Meanwhile, Sony's online services have historically been subpar, and its ecosystem of devices far from cohesive or compelling.
Ms. Fiorina has said she wants Hewlett-Packard to be at the center of an "ecosystem" of devices connected by the Internet.
Although Apple has developed an incredibly powerful "ecosystem" of devices, software and other services, it now faces stiffer competition from the likes of Google, Amazon and Samsung.
Part of the reason Apple hasn't aggressively gone after this space yet is because it is a different proposition from its existing ecosystem of devices in relation to games – finding a well-balanced approach which opens the door to a strong move is not an easy task.
But he added: "We have it in the lab, we know how to make it work and we're looking at the ecosystem of devices and their capability to support it in order to make a decision when we might think about bringing something like that to market".
Indeed, Windows 10 is part of a whole ecosystem of devices (smartphones, tablets, PCs, games consoles, HoloLens etc), email and OneDrive online storage, Office 365 (PCs, Macs, tablets, smartphones) and free Office web apps, the Windows Store, Cortana, Bing, and Azure, plus Microsoft apps on Windows 10, iOS and Android.
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Tung said the idea of working with an ecosystem of device partners came from Xiaomi CEO Lei Jun in 2013.
But it's been building an ecosystem of device partnerships over the last several years that could make it easy for developers to quickly and easily build multiscreen apps that work across tens of millions of devices.
There are reasons to consider other options, to be sure, especially if you're 100percentt committed to the Apple ecosystem of device and services, but in general, for most people, for most use cases, Sonos One is the far better choice.
Several big takeovers announced this year, including Microsoft's $8.5 billion purchase of Skype and Google's $12.5 billion acquisition of Motorola Mobility, have been motivated by the realisation that the winners in personal technology's next phase will be those firms that boast the most compelling ecosystems of devices and cloud-based services.
In an emerging ecosystem, integration of devices and services and interoperability between competing platforms are significant challenges.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com