Yet while many other industries might plaster their marketing with eco-friendly claims, changes to Champagne, as with so much else in France, are being made discreetly.
Late last month, for example, the Committee of Advertising Practice in Britain, the industry's self-regulating body, proposed stiff new rules for environmental advertising on television, including a requirement that eco-friendly claims should attach to the entire life cycle of a product — from raw material harvesting to factory and on to landfill.
The federal agency publishes guidelines for how companies can use product certifications, seals of approval and other eco-friendly claims.
One, GumBusters, based in Brooklyn, specializes in removing gum spots from the sidewalk using dry steam, a method it claims is more eco friendly than alternatives, like power washing, which is water-intensive, and freezing, which uses ozone-damaging aerosols.
See Make Your Period Eco Friendly.
Fiji Water has also aggressively styled itself as an eco-friendly product, claiming that it pays to offset all the carbon emissions which come from transporting square plastic bottles from one of the world's most remote locations to the refrigerators of major cities.
Is every car eco- friendly?
The MBWE claims to have best-in-class performance with its eco-friendly 7200RPM GreenPower drive, which claims to be environmentally friendly, but it's always on.
Your article about fur production ("Adventures in the Skin Trade," Nov. 26) confirmed what I've long suspected wearing fur is anything but "eco-friendly," as some furriers claim.
They claim 86% eco-friendly.
