This capital city in the middle of a state better known, fairly or not, for cornfields and rusting factories has a low cost of living, easy traffic and a comparatively robust economy.
The A&E network series, a prequel to Alfred Hitchcock's 1960 horror movie Psycho, may look like TV cashing on a celluloid classic, but Hitchcock himself was a pioneer of easy traffic between the screen media – and Stone can be seen as following his example.
That easy traffic between books and real things — the chasms made on the shelf by the books about chasms; the way we turn up and almost spook ourselves in Johnson, or Horace, or Virgil — this shuttle run across representation nowadays seems like the crisscrossing of Charon across the Stygian waters.
The lessons from the bubble era are still relevant today: an existence built on "easy money" or "easy traffic" can be dangerous to big companies and startups alike.
So, what's in it for YouTube? 1) Easy Traffic: "Source?" With any good GIF, it's the first question people ask.
Just as the dot-com bubble created a perilous environment for many companies in the late 90s, similar perils have emerged over the past few years around the Facebook app platform and its allure of easy traffic and easy money.
An easy traffic light system marks the wheelchair accessibility of a place: Green signifies an unrestricted access – e.g. because there are no steps or there is a permanent ramp, an elevator or other tools which allow the entrance.
Although it was ostensibly intended to be a place where companies could build lasting value, the changing dynamics of the Facebook app platform have in fact systematically rewarded developers who chase easy money and easy traffic instead.
If they made it so that the provided image code links back to the original YouTube video, it's easy traffic from someone who's clearly interested in seeing this specific video.
The "easy traffic" we enjoyed in the first few weeks after the Facebook platform launched led us to be overly optimistic about our future, and left us with a difficult dilemma between trying to sustain our Facebook-generated traffic vs. building lasting value elsewhere.
