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Once you've done it, however, it is relatively cheap and easy to leverage that brand to cover other subjects.
As any seasoned Washington journalist knows, it is easy to leverage anonymous leaks into sensational, but undocumented, reports of questionable credibility.
It's not easy to leverage any commodity unless you are prepared to approach the transaction with an unemotional or non-romantic notion of the process.
In fact, assets with high fixed costs are easy to leverage because the incremental cost of redeploying them is often low.
It's also super easy to leverage custom landing pages and registration forms, and you can share content in any format, from PowerPoint and Keynote to Pages and Excel.
Disparate data from many different sources was not easy to leverage, which is why Independent Health decided to change the way it managed its information.
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But there are also substantive reasons to use English, which makes it easier to leverage international links and enable far-flung affiliates to communicate both with headquarters and among themselves.
Of course, once you've made a customer relationship, it's easier to leverage that relationship, sell that customer more products rather than, you know, the extra cost of building new relationships.
Twilio isn't the only company around that looks to make it easier to leverage SMS.
As realtime accelerates, streaming text and media services are much easier to leverage than slower ones such as RSS readers.
Once you are mentioned in one publication, then it becomes much easier to leverage that into other coverage because you have a stamp of approval.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com