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To leverage this kind of thinking to transform your own business, think short, think easy, think accessible.
Easy: think of your audience.
Now, if you think the trails sound easy, think again.
In a game with no human characters, that's easy; think of Pac-Man, Tetris, Minesweeper.
Make donating easy: Think about where supporters will be and what devices they'll be using.
But if you think the transition is going to be easy, think again".
Similar(46)
Making life easier: Think about all the ways people are pulled in multiple directions.
It is easy to think otherwise.
It is not easy to think so.
It's easy to think of others.
That was pretty easy, I think.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com