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For years, that has meant quick and easy piracy.
In China, where rampant copying has eaten away at the profits of any Western media company trying to enter the market, customers at 160,000 Internet cafes spent $150 million last year on Warcraft time by the minute, protecting the revenue from easy piracy.
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So it seems that Jefferson may have had an easier piracy problem to solve.
Napster, a peer-to-peer outfit that brought the recorded-music business to its knees about ten years ago, was not nearly as quick or easy.Television piracy gets less attention than film or music piracy, but it is no less widespread.
Rolling Stone's Spotify app will make listening to Bono's favorite David Bowie songs easier than piracy.
Easier book piracy probably isn't what Google had in mind, but they accidentally built a system which enables just that.
That's the kind of convenience that Bader says makes Splice "easier than piracy," echoing Spotify director Sean Parker's plan to beat bootleg MP3s with a simple streaming service.
On one side are the record companies, defending artists' rights, as they should; on the other is Napster, an outlaw that has made a mockery of those rights by giving away software that makes music piracy easy.
The transition from analogue to digital played an important role in all of this: it made music piracy easy for the casual music fan.
And smartphones have made this piracy easier than ever.
The world's oceans are vast, remote, unassigned spaces (Felson 1994) that make piracy easier to perpetrate, harder to detect and prevent, but not inevitable.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com