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Goldman Sachs downgraded General Motors to "underperform" from "in-line," warning that the vehicle maker could miss earnings views "by a wide margin in either 2004 or 2005, and possibly both".
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Bank of America sharply cut its earnings view on Merrill Lynch, while JPMorgan Chase cut its annual earnings estimate for Bank of America, largely on expectations of more write-downs.
And how: Earth's top eatery chain also served up a hotter earnings view for the just-ended second quarter.
Microsoft's results topped Wall Street predictions, and the firm upped its earnings view for the full fiscal year ending in June.
Of late, the U.S. beer market has softened beneath the rivers of mixed drinks and wines; earlier this month, Anheuser slashed its 2005 earnings view for the second time.
Prudential cut the second-quarter earnings estimate on Hewlett-Packard to 33 cents per share from 34, cut the fiscal 2004 earnings view to $1.40 from $1.45 and cut the fiscal 2005 estimate to $1.58 from $1.60.
Shares of Home Depot fell to their lowest level in nearly five years on Friday, a day after the biggest home-improvement retailer cut its earnings view; its biggest rival, Lowe's Cos., also slumped.
The Nasdaq was pressured a day after Texas Instruments gave a fourth-quarter earnings view that disappointed some investors who had hoped for a stronger outlook on signs of improving demand.
Stewing together the tax gain and divestiture charge, Chairman and Chief Executive Louis Camilleri Louis Camilleri 's Altria upped its 2006 earnings view to a range of $5.25 per share to $5.35 per share, revised from a previous augury of $4.85 to $4.95.
General Electric's earnings are viewed by some investors as an economic barometer because of the breadth of its businesses.
But in an industry where earnings are viewed as the overwhelming marker of status, it's safe to assume that the figure is more than a passing concern for the contenders.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com