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The rewards for accurate earnings predictions, however, will also be higher.
Tiffany topped earnings predictions, helped by demand from customers in Asia.
To understand the analysts' thinking, Philip Elmer-DeWitt at CNNMoney compiled a list of Apple analysts' earnings predictions.
On the same day the company reached a shortlist for the sale of its troubled assets, the fallen tech giant once again missed its quarterly earnings predictions.
Usually, analysts trim their current-quarter earnings predictions during that quarter by two to three percentage points, as the companies give clearer guidance on what to expect.
That is why forecasts of further improvements in profit margins, on which the earnings predictions of many brokers depend, are so unlikely.
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For the full year, the company maintained its earnings prediction, giving a "bias toward the higher end".
That upbeat earnings prediction for a company in the battered financial sector set off a surge in stocks around the world.
The company told analysts that central office equipment sales in June ended up being less weak than it had anticipated in making the June 27 earnings prediction.
Indeed, Home Depot lowered its annual earnings prediction in the face of the ailing housing market, a disappointing outlook that was more in line with investors' expectations about housing-related business activity.
On the positive side, the auto supplier Lear reported a first-quarter profit rise, revised its 2008 sales outlook higher, and stood by its earnings prediction for the year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com