The creator of an earnest human-interest show told me about new two projects he's exploring, both involving a business-minded partner and major brands, which would combine subjects of cultural interest with big names and broad commercial appeal.
Although unrecognizable as people, they powerfully engage the emotions with their silly, earnest and very human activities, subtly revealing universal truths through simple interactions and transformations.
For him, the two were indissolubly linked: he is in deadly earnest in probing the human condition, even at its murkiest, and every bit as intent as Goya was later on to rationalise the meaning of life.
If they'd grown up in England, Take It Easy Hospital's wan, organ-driven indie-pop, topped with earnest observations about the "human jungle", might stand accused of being a little bit twee.
Compared with the harsh lens of mainstream pornography, the videos come across as sweet, earnest, languid, playful and deeply human.
She loves him for his sweetness, his earnest desire to understand the human species and his fumbling, Ricky Ricardo way with American words.
Which isn't to say Humans is merely earnest.
UN figures show the human tide began in earnest in early 2012.
UN figures tracking registered refugees show the human tide began in earnest in early 2012, as widespread protests gave way to armed conflict, and reached a peak early last year amid claims the government had used chemical weapons.
As for human relations, he is as earnest as it gets.
