But it does seem to be onto a very earnest cause, with a big target market, in a potentially lucrative space.
In five billion years, the Sun's swan song begins in earnest, causing it to swell up into a huge, ruddy parody of its present self, boiling away our oceans, and changing our planet's orbit.
Though he was not, as promised, schnockered that evening, Mr. Mindel is nevertheless the kind of dyed-in-the-wine bon vivant who has become an endangered species in today's earnest-cause-driven world of entertaining.
For some, Bruce's earnest attachment to causes both political and secular over the past couple of decades has gotten tired.
The #pissforequality hashtag on Twitter is populated almost entirely with people talking about how stupid women are for falling for the joke, but there doesn't seem to be a single tweet from a woman who peed herself in earnest for the cause.
The #pissforequality hashtag on Twitter is populated almost entirely with people talking about how stupid women are for falling for the joke, but there doesn't seem to be a single tweet from a woman who peed herself in earnest for the cause (except maybe this one, but even then, the picture looks like a bad Photoshop job).
He is earnest, dedicated to a cause, foundation-financed and, to this point, read by a narrow audience.
It's that treating all this with anything other than earnest reverence is to cause such grave offence, to violate a vigorously defended social norm.
She rejects claims this is a marketing stunt, insisting Lush is "deadly earnest" about supporting the cause of fair trials, with £10,000 raised in the first week.
While Republican in general politics, he was "an earnest worker in the cause of temperance".
