With 35% of the district covered in water, planners set out to connect its urban archipelago – but rather than use traditional architectural styles (as a water town, Suzhou had already earned the nickname Venice of the East), it was felt that replication would earn more exposure.
The deal stretches as far as China, where Pepsi partner Tingyi's Master Kong will earn enhanced exposure.
Sports analytics first earned national exposure through Bill James' annual Baseball Abstract books in the 1980s, which exploded many baseball myths.
— Northwestern's football players will rise early Saturday, beginning preparations for their matchup with Nebraska, a game that earned national exposure with a kickoff set for 3 30 p.m. Eastern on ABC.
Ad added benefit, is it filters out anyone too lazy to do it, so you know you're working with brands serious about telling a story and earning their exposure.
It's cost-efficient, and can be used to gain exposure, build your reputation, and even earn links for your brand, depending on how you use it.
For Cannes and Warner Brothers, it was a mutually beneficial arrangement: the festival would kick off with globally known stars who would earn it maximum exposure — some 4,000 journalists swarm this jamboree annually — while the studio could exploit that exposure for the movie's international rollout.
Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers.
You can earn goodwill and exposure for your initiatives by involving younger people in selecting what issues and organizations to support and creating opportunities for them to be directly involved.
