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Take Prosper, an early entrant in the marketplace-lending industry.
(We review a new book about Vertex, another early entrant, see article).
The Morgan Stanley Competitive Edge Best Ideas fund, started in February 1998, was an early entrant.
This was another early entrant into the field of books about reading books.
An early entrant to this emerging market for sea level related risk analysis is Acclimatise.
For years, Google had an advantage as an early entrant in autonomous vehicle research.
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For the early entrants, the growing competition is a blessing as well as a curse.
The early entrants into these markets will in large part determine how they are shaped.
A durable advantage, for most early entrants as well as most later arrivals, is also unlikely.
Early entrants sought to be paid for doing the searches themselves.
Still, early entrants will find less competition here, and the rapid growth is expected to continue.
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