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But retailers ignored those complaints, because their earlier start time proved so successful in luring customers away from rival outlets.
Parents at Cider Mill, which will begin 30 minutes earlier, were concerned about the earlier start time.
News executives say an earlier start time spurs ratings gains later in the morning, like a snowball rolling down a steep hill.
The FIA had offered an earlier start time of 11am to the race promoters, Honda, who had reportedly rejected it because fans would not be able to make it to the circuit, which is around three hours from Tokyo.
Some of the decline might have been due to an earlier start time; NBC moved it up to 7 p.m. from 8 p.m. Eastern time to make way for coverage of the Republican National Convention during the 10 p.m. hour.
As The New York Times reported in 2010, a number of local stations have added newscasts as early as 4 a.m. local time: News executives say an earlier start time spurs ratings gains later in the morning, like a snowball rolling down a steep hill.
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TBS, which has the rights to this year's National League Championship Series, said it was considering a change, but its games already had earlier start times.
"We've said over the years that if advertisers were willing to support earlier start times at prime-time levels, we'd be able to begin games earlier," Eric Shanks, the Fox Sports president, said in a statement.
Even with earlier start times, forecasters are predicting record low television numbers for the San Francisco Giants and Texas Rangers — local viewers can't be pulled away from coverage of the Bears' bye week.
As predicted by MediaGuardian.co.uk, the slot has been extended to reflect the earlier start times of other breakfast shows, and will begin at 7am rather than the current 7.30am.
A few Broadway productions would begin their Tuesday performances at 7 p.m., rather than the traditional 8. Earlier start times have long been used in regional and London productions, proving popular with commuters facing a long trip home.
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