Then she chuckles: "I'm going to personally put a DVD under the door of every man in Hollywood, and try to get some votes for that baby".
He did not watch it on TV, seeing it the way the world saw it only when he came to record his director's commentary for the DVD.
The number of TV and DVD rental outlets has dropped 98% over the past decade as the weekend ritual of renting a film is replaced by streaming services from businesses such as Netflix, which pipes movies and TV shows direct to TVs and tablets.
The widely recommended DVD we ordered turned out to be a creepy pseudo-Scientologist parade of weird adults and unhappy-looking children, and we ritually destroyed it the second it was over.
Meanwhile, a promotional image that originally featured a sign reading "Lesbians & gays support the miners" appears to have digitally removed the banner on the back cover of the DVD.
"The key thing for us to be successful is good DVD watching, good bandwidth and a good postal system," he said.
If the studio can recoup its whole marketing spend from the theatrical release, rich dividends await on DVD, video on demand and other platforms.
Despite filming six full minutes of video, largely centred around the fruit and veg aisle for some reason, I failed to capture anything of value at all, except for the fact that the 2013 Mark Wahlberg film Pain & Gain happened to be retailing on DVD for £2.99.
Lovefilm, which has emerged as the leading player since online DVD rentals came to Britain in 2004, announced yesterday it is acquiring Amazon Europe's rental business in Britain and Germany in a move it hopes will take it to a mass market.
Although Lovefilm, like Netflix, has also branched into film downloads, it believes the DVD has many years to run as the "medium of choice", with fresh impetus from new high definition formats.
Home delivery DVD rental business Lovefilm says it will continue to work with Royal Mail despite disruptions from postal strikes.
