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Last May, during the upfront week that preceded the 2011-12 season, there were five such presentations.
The new fantasy series are among 27 newcomers for fall that television executives presented to advertisers last week in New York during the upfront week, called that because it takes place ahead of the coming season.
NO, G4 Each year during the upfront week, which is devoted to elaborate presentations by the broadcast networks, some cable networks seek to take advantage of the attention that Madison Avenue gives to television.
During the upfront week, which is set for May 14 to 17, media companies are hoping to take advantage of a strong demand among marketers for commercial time and ad space.
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The upfront week concludes on Thursday with presentations from CW, owned by CBS and Time Warner, and Univision Communications.
After the upfront week presentations conclude, the negotiations between the networks and agencies begin in earnest.
The upfront week began on Monday with NBC and will conclude today with CW and Fox.
Even as the upfront week for the 2006-7 broadcaseasonson got under way, a group of major advertisers began exploring an alternative to the upfront.
The upfront week is called that because the networks present their coming schedules before the start of the new season.
On the English-language front of the upfront week, ABC presented its schedule for 2012-13 on Tuesday.
"We knew this was the last week before the upfront week," said Liz Janneman, executive vice president for advertising sales at Ovation.
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