Sentence examples for during the upfront from inspiring English sources

The broadcasters sell about 75percentt of a prime-time season's commercials during the upfront market.

RAH, RAH, RATINGS Cheerleading, literally and figuratively, was a motif during the upfront presentations.

Bounce TV plans to hold meetings with agencies individually during the upfront season.

Last May, during the upfront week that preceded the 2011-12 season, there were five such presentations.

Estimates for the amount of advertising inventory that was sold during the upfront range from $7.5 billion to more than $8 billion.

And advertisers that buy during the upfront market may be able to cancel their purchases before the commercials actually run, adding another layer of uncertainty.

■ Although the upfront market ahead of the 2013-14 season has concluded, other media companies continue to make upfront presentations, hoping to capitalize on the attention received during the upfronts by cable channels, broadcast networks and online video companies.

There are also escape clauses in upfront deals in the form of options for buyers, enabling them to cancel later in the season the commitments they made during the upfronts.

Mr. Meyers performed such a skit already this year but, in a reminder of the competitive pressure on the networks, he did it for Hulu on April 30, during the Digital Content NewFronts, instead of for NBC during the upfronts.

And cable networks, which surpassed broadcasters for the first time last year in total advertising booked during the upfronts, are expecting a payday of more than $9.6 billion, an increase of 4 to 6 percent.

■ National cable channels sold a record $10.2 billion worth of commercial time during the "upfronts" that took place before the start of the 2013-14 televiseasoneaccordingording to the Cabletelevision Advertising Bureau, New York.