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In a change of tactic the agency targeted television adverts shown during programmes watched by mainly female viewers.
"The chancellor welcomes Ofcom's report and their proposals to tighten the restrictions on the advertising of unhealthy foods during programmes that children watch," a spokesman said.
Existing rules ban advertising of unhealthy food during programmes for which children make up more than a quarter of the audience, and the industry insists they are sufficient.
She would answer letters or respond to calls during programmes, but she would also stay behind after each show, often for hours, to counsel callers who had not been able to get time on air.
Some might feel that the Beeb has been taken over by a bunch of lefties, but it's during programmes like this that its establishment credentials come to the fore.
The latest generation of viewers have so many different ways to consume TV that advertising is falling by the wayside, and product placement during programmes themselves is becoming more popular.
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The standard finding here is one of lock-in effects during programme participation.
We compared patients with respiratory symptoms or diseases visiting primary health care during 1997 (before programme) and 2002 (during programme).
All trainers described frustrations concerning rumoured expectations of benefits during programme implementation.
Special care is taken to secure high retention rates during programme participation.
Many of the unplanned outputs introduced during programme implementation related to support to member countries and the field.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com