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"We use Pratt & Lambert base ourselves, and it's an excellent, durable product".
"They do make a durable product," said Ali Khan, the director of maintenance at D'Agostino's, which bought 100 three-wheeled Worksman push carts for its home deliveries.
This wasn't an isolated case, he knew, and it led to a daunting, but ultimately successful, campaign to force Eastman Kodak, the leading manufacturer of color-film stock, to develop and bring to the market an affordable, durable product.
Attitude toward green advertisement increased when the celebrity was credible for milk (nondurable product), and higher for attractive celebrity in refrigerator (durable product).
The idea for Hidden Heroes came from a company called Hi-Cone which makes another simple but durable product, the plastic strip used to carry six-packs of drinks.
The first of these features is a high quality finish using a solid hardwood chassis to create an emotionally durable product that is easy to refurbish and eliminates negative value plastic fractions at end of life.
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Processing of meat into durable products during surplus production go a long way in reducing the post harvest losses.
Ultimately, respect for production, wages and quality will see a shift towards durable products, made in an honest way empowering the consumer to make responsible choices, to compete not on price point but to innovate on quality and sustainability instead.
Iji says, "The consumption energy of its production is about half when compared with current plastics for durable products and therefore, when it replaces them, a large amount of energy and CO2 generation will be reduced (more than 10m tonnes of CO2)." A more common use of cashew nut shells is as a biofuel.
It's already possible to buy durable products, he said — Miele washing machines, Vitsoe shelving, Jaguar cars.
Modern products — from cheaper goods such as clothes to expensive and durable products such as computers, cars, and medical devices — are no longer made in one country.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com