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Job: controller, BBC2 Age: 52 Industry: broadcasting Budget: £450.6m (total content spend BBC2) Salary: £232,800 (total remuneration) New entry Janice Hadlow is on a mission to dumb up BBC2.
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Cheering news from the Science Museum, which has begun a programme of "dumbing up".
Last autumn Jeremy Paxman was quoted as saying questions on Mastermind became easier, while University Challenge "dumbed up".
Revamped, dumbed up, not dumbed down, Tomorrow's World could once again be the compelling television that propels a generation into science.
BBC1 is dumbing up in daytime, hiring Bill Oddie to present the channel's first ever daytime history show.
Without space to analyse how this has come about, we must assume that Davey's stealthy preference for dumbing up is beginning to work.
Shops sell novelty items like Sparkling Mullet Body and Car Wash ($11.95) and Minty Frikkin' Mullet Lip Balm ($4.75) In New York and Los Angeles the trend is mostly a case of dumbing up: the in-crowd reveling in the awfulness of 1970's and 80's music, hairstyles and television shows (Journey, Michael Bolton, "The Dukes of Hazzard").
He liked the script, though asked for Joey, who was originally written similarly to Chandler, to be "dumbed up a bit".
James Delingpole in The Spectator likewise recommended the show to viewers of all ages, saying that "Even though there are vast quantities of entirely gratuitous fart, bottom and wee wee jokes, the cumulative effect bizarrely is one of dumbing up rather than down".
All year I caught flak from cynical readers who thought this was really dumb, leading up to my Aug. 10, dig-in-my-heels column titled "Dumb is beautiful".
A reporter's dumb follow-up question prompted a girlish giggle.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com