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Winners represent the best tech ideas of 2008, even if they were wasted on dumb products.
"There are no dumb users, only dumb products," says Prestero.
"In the past kids played with basically dumb products, lumps of plastic they got bored with after about 15 minutes".
At CES this year, hi-tech firms have released a plethora of formerly dumb products that can gather and share data about what they and their owners do.
Check out my picks for the top 7 weirdest, wildest, wackiest and just plain dumb products from the Consumer Electronics Show 2010 in Las Vegas.
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I can already hear your objections: "But the area under my boobs doesn't stink!" or "What kind of marketing genius not only came up with the term 'swoob,' but actually thought half the world's population might be dumb enough to buy into it?" or simply, "This is a dumb product aimed at inventing an insecurity and then claiming to cure it".
Dumb product launches that insult whole ethnic groups.
The team hopes to turn IP cameras into "Social Media Cameras," "Marketing Cameras," and "Business Information Cameras," turning what used to be a dumb product into a smart one.
Prototyping has become much easier, whether it is for giving a new connected life to existing "dumb" product categories or building entirely new ones.
Now let's just hope you won't ever received a dumb product suggestion again from your favorite e-commerce website.
If anything, it's part of a growing trend, an attempt to capitalize on a growing fascination with connected fitness and the ongoing compulsion to add smartify every dumb product we have.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com