Simon Hill, vice president, EMEA, at energy consultants Opower, argued that consumers are difficult to engage because "fundamentally, energy efficiency is a dull, boring subject … people think about energy use for nine minutes a year.
COMPARED with all the excitement of wildly fluctuating stockmarkets, auditing is a dull subject.
That's the point, of course: the incongruity between Sweet's effervescence and his dull subject.
Giving W.I.S.O.R. a voice is only one of many gimmicks the filmmakers use to enliven a potentially dull subject.
He puzzled, feeling that a fairly dull subject needed to be livened up by a compelling character.
The film surprises, much as the book did, by taking what might seem a worthy but dull subject and making it sparkle.
"Dangerous Company" is just such a book.The two authors are experienced journalists with a mid-western appetite for grubby research and a commendable talent for enlivening a potentially dull subject with sharp prose.
(This spring the Centers for Disease Control, in a playful attempt to stimulate interest in the dull subject of emergency preparedness, issued an online "Zombie Apocalypse Survival Guide". It got so many hits, the Web site crashed).
