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However, the literacy level required to understand some of the information presented in print advertisements may hinder DTCA's ability to educate consumers.
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Canada has experienced pressure for legislative change to introduce DTCA since the mid 1990's.
Since this committee's investigation, spending on DTCA in Canada has more than doubled.
A reminder ad is a form of DTCA that states a brand name but does not mention the product's indication or make health claims.
Manchanda et al. [ 38] used monthly DTCA expenditure as proxy for aggregate marketing expenditure, and found no association with doctors' adoption behaviour not entirely surprising, since DTCA was zero in the first ten months after launch.
First, category expansive effects of DTCA found in past literature are replicated, with DTCA particularly causing new prescriptions of antidepressants.
Direct-to-Consumer Advertising (DTCA) of prescription drugs is controversial and has ambiguous potential welfare effects.
In this paper, I estimate costs and benefits of DTCA in the market for antidepressant drugs.
Billions of dollars are budgeted each year for DTCA, and its influence is far-reaching.
We sought to quantify the prevalence and magnitude of DTCA for prescription contraceptives over the last decade.
Additionally I estimate the effect of DTCA on labor supply, the economic outcome most associated with depression.
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