The phrase "drum up excitement" is a correct and usable phrase in written English.
You can use it when you want to refer to generating enthusiasm or enthusiasm for something. For example, "The company put out a press release to drum up excitement for their new product launch."
They trotted out the former Giants great Ken Strong to drum up excitement.
Kmart has long counted on sales of exclusive brands to drum up excitement about its stores.
Throughout the evening, she wandered up and down the aisles trying to drum up excitement in the otherwise dead room.
The designer called on her friend Rihanna to drum up excitement for that coming Hollywood moment: the Academy Awards next Sunday.
The 2014 Brit awards opened in a hail of bad publicity, although there were at least some voices keen to drum up excitement about the forthcoming ceremony.
On the other hand, did anyone in the industry really expect to drum up excitement for the chaste, the earnest and the cutely cozy?
This is an easy, caffeinated way of drumming up excitement, but the familiarity of the format stifles the story.
Some tricks of the trade, like an auctioneer's drumming up excitement by acknowledging nonexistent bids only he hears and potential buyers who bid with nearly imperceptible secret signals, have been around for decades.
Gates drummed up excitement for engineering and computer sciences and for Microsoft products.
Samsung's mobile virtual reality effort, the Gear VR, has been an important product to the company in terms of drumming up excitement around the company's innovation on next-gen platforms.
And with that, Clinton offered her own suggestion for drumming up excitement: an inflatable air dancer just like the one Ilana had installed at her former workplace.
