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The retail sales report showed strong March spending increases on a wide range of goods, from building materials to clothing to food and drugstore items.
At www.netgrocer.com, where the merchandise includes 15,000 nonperishable food and drugstore items, I compared prices and found that the Parmalat milk cost the same.
Quidsi, which was acquired by Amazon.com for $500 million last year, also runs Diapers.com for baby supplies, Soap.com for drugstore items and BeautyBar.com for cosmetics.
Sales of drugstore items like beauty supplies improved in Rite Aid's fiscal second quarter, but sales of seasonal items like lawn chairs and pool toys were weak.
He said he intended to try a store-within-a-store approach, with separate sections for things like private-label ShopRite items, organic foods, sugar-free foods and drugstore items.
Ms. Erickson, who came to the company last summer after graduating from Northwestern University's business school, said she settled on drugstore.com in part because she had a feel for the business (her father and grandfather were trained as pharmacists), and in part because she believes typical drugstore items are particularly well suited to e-commerce.
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Many online commenters, meanwhile, mourn the discontinuation of John Frieda Beach Blonde Ocean Waves spray, a drugstore item that now trades on eBay for upward of $50 a bottle.
Drugstore brand items started appearing in amenity bags in the mid-1980s, buthehe most transforming change may have occurred in 2000, when Ms. Gittelson persuaded Delta Air Lines to take a chance on Essentiel Elements, an aromatherapy company in California that at the time was little known outside of a few department stores and spas.
Both drugstore and dentist items must conform to F.D.A. standards for proper labeling and use, but no studies compare the two.
Mr. Lore said that Soap.com's biggest competitors would be real-world drugstores, particularly for items that most people now buy offline, like toilet paper.
Asked what she bought at the drugstore, she said "personal items".
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