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Reckitt Benckiser recruited "any doctor willing," said one former company drug representative who asked not to be identified to protect her career.
Now, The Chattanooga Times Free Press is reporting that during his 2001 divorce proceedings from his wife, Dr. DesJarlais testified that he "had sexual relationships with at least two patients, three coworkers and a drug representative while he was chief of staff at Grandview Medical Center in Jasper, TN".
Higher response rates have been demonstrated for trainings that occurred on-site at the physicians' offices, during breaks from patient responsibilities similar to drug representative education sessions [ 27].
Similar(51)
The Everett Clinic in Everett banned drug samples and barred drug representatives from visiting its 185 doctors in 1998.
The drug representatives, however, are certainly welcome to leave product samples, which my Medicare patients on fixed incomes appreciate.
In Madras, Ore., meanwhile, a group of internists earlier this year banned not only lunch but also visits by drug representatives.
Although the drug representatives are told not to share the prescribing details with doctors, some nonetheless have confronted doctors with the data.
Some industry critics view wholesomely sexy drug representatives as a variation on the more tangible gifts that pharmaceutical companies previously dangled to sway doctors to their brands.
"We found that some offices get breakfast and lunch every day," said Dr. Scott, who calls lunch the "currency" that buys access to doctors' offices for drug representatives.
Even in Madras, a rural town of about 5,000, the group got visits from more than 30 drug representatives a month, including two or three lunches.
"I have been troubled by the fact that the major source of information that physicians use to educate themselves is from drug representatives," Dr. Fisk said.
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