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Business leaders such as Pfizer's Mr Read need to drop jargon quickly or risk making it a permanent fixture, says Steve Jenner, spokesman for the Plain English Campaign.
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Although scientists may be encouraged to drop the jargon, the marketers are certainly keen to use it in their communications.
Drop the jargon, including acronyms.
Mr. McCall keeps up an air of mystery and discovery, festooning shots of the city with loony voice-over directions, dropping pseudoscientific jargon and playful insinuations of cult activity, and featuring explanatory interviews that never entirely shake the feeling that we're being put on.
– Giuseppe Sollazzo, senior systems analyst at St George's, University of London, and member of the open data user group It's about time we dropped the "big" jargon: "It's just data.
In addition, drop the use of jargon that might be specific to your niche or clarify it before you use it.
- Drop "researcher" language and jargon to encourage use by health professionals.
2.05am BST Fun with jargon Colin Young drops by with a gentle turnover: "OK I'm new here but..
Government jargon should be dropped, too.
You'll need to be careful, though, because your gunfire mows down friends as well as enemies, as do "stratagems", which is Helldiver jargon for satellite drops that plummet down from orbit at supersonic speeds.
Daniel Blight wrote an excellent piece this week on how to write an artist statement, and the reasons why we need to drop the artspeak, the "preposterously complex, jargon-laden" descriptions associated with art.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com