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Scientists and musicians have combined to create what has been dubbed the world's safest driving song.
This driving song leads to a more downbeat, soulful spin on "Poker Face," while she plays what could be described as a post-apocalyptic piano, a rusty jumble of seemingly collapsing parts that emits a purple fog.
To choose which song to use in the commercial, members of the Deutsch team listened to a CD of possibilities while they drove, trying to distinguish a "great song" from a "great driving song," said Eric Hirshberg, 34, a managing partner and executive creative director at the Los Angeles office of Deutsch.
4) What's your go-to driving song?
Conceptualized with the participation of fans on Twitter back in June, the driving song celebrates popular protest -- with shoutouts to Mexico's 132 and Spain's 15-M -- while excoriating the mass media.
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Exuberance was the prime tradition for the Israeli band Boom Pam — which used two guitars, drums and tuba to make oompah-happy connections between surf-rock, Balkan dance tunes and the hora — and for Babylon Circus, a 10-piece French band driving songs of comedy and politics with the beats of ska, swing and Gypsy music.
The final product will consist mostly of up-tempo, driving songs, Gentry promises.
The buzz: "Late-night driving songs, hangover antidotes, exotic lullabies..
The DC5, Londoners not Liverpudlians, are most famous for raucous driving songs (Glad All Over, Bits and Pieces, Do You Love Me?) that sound primitive without sounding raw, insistent without sounding threatening.
In the best rock songs, which are also by no coincidence the best driving songs, there's a moment when all the gears come into play -- a pause just before the chorus when everything in the universe seems, for the briefest of moments, to expand and your scalp tingles and lifts a millimeter toward infinity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com