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The first steps of convergence are already driving consumer expectations and the more they get, the more they want".
"History's interesting, but it doesn't often translate into the best price," he added, "and the best price is what's driving consumer behavior".
The standards and sensibilities that the media industry brings to creating content on line – whether news, kids' entertainment or programming – is setting the bar for quality and driving consumer confidence online.
"China also needs to understand and accept that its legal domestic trade in the skins of captive-bred tigers is doing nothing but driving consumer demand," said Debbie Banks of the EIA in a statement.
This is a significant shift and reflects two things — getting Americans to do appointment viewing (turning their TV on at a specific hour) is becoming more and more difficult, and convenience and access are driving consumer decision-making, at least in part, when it comes to news.
Remember now the new technology blossoming on the web sometimes doesn't spring from any driving consumer need.
Similar(28)
In the meantime, fashion marketers keep creating and supplying new products, driving consumers to want and consume and dispose of more fashion products to satisfy their needs for distinction, creating barriers to sustainable consumption (Workman and Kidd 2000).
For many, no physical keys is a deal-breaker, driving consumers to a BlackBerry or Android phone instead.
It's not just nostalgia driving consumers toward vinyl records, which means that the music industry may be able to cash in on the trend.
The company is mindful of driving consumers' monthly bills too high, particularly with satellite providers trying to undercut the cable industry.
"If we see a rise in the cost for long-term financing, then the same driver that was driving consumers could take them the other way".
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