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Under pressure to increase profits, multiplex chains can increase ticket prices only so much before driving attendance down.
Chatting to people at the event last Thursday suggested that the promise of a free lunch played a big part in driving attendance.
On Monday morning, about 60 parents from the primarily Latino, working-class South Los Angeles neighborhood staged a protest outside the school, and many kept their children home, driving attendance, which was more than 97 percent last week, down to 72 percent.
Such practices are common in sports, driving attendance in the hope that fans with discount tickets might spend on parking, food and souvenirs and might pay more for a ticket in the future.
Like any good millennial he set about driving attendance via social media.
Similar(55)
An indication of the effects that playing in bigger, more accessible/recognisable grounds can have on driving attendances.
At the top of the list is driving up attendance numbers.
A proposal to guarantee USC most of the parking spaces in a state-owned garage during Trojan football games and other events could hurt the neighboring California Science Center by driving down attendance, some supporters of the Exposition Park museum say.
First, Kroenke could be creating a lame-duck situation for the Rams in St . Louis potentially driving down attendance dramatically, as was the case when teams that announced they would move lingered in the Houston and Cleveland markets.
Hoo boy... Unfortunately in the years since its founding, the museum's surrounding neighborhood has gone from generally shitty to a lawless "police tolerance zone" for junkies and prostitutes, driving down attendance figures.
So what is it then that's driving this unprecedented attendance?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com