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Q: I dont share my friends' taste, why would that be a driver to buy? A: For some friends, it is a driver for purchasing.
A subsequent conjoint analysis (n = 250) revealed that fat content was a driver of choice for purchasing chocolate milk followed by sugar content and brand.
For example: What are the drivers of purchasing: do they represent institutional, or private demand?
Despite some slowing growth in the U.S. the iPhone 6 remained the best selling smartphone in the market, according to Kantar, with buyers citing its screen size (45%), LTE capability (44%) and the reliability and durability of the device (43%) as key drivers for their purchase decision.
The Chinese government has helped to increase auto sales with tax cuts and subsidies for drivers who purchase cleaner, more fuel-efficient cars.
Designated drivers can purchase a $10 pass for the event that includes the souvenir glass and swag, Minor said, but no beer samples.
Do you think that drivers who purchase car insurance are secretly hoping for a car wreck to get a check from the insurance company?
Pricing in the online world is highly transparent & can be a primary driver for online purchase.
As countless analysts have noted, it continues to be the primary driver for smartwatch purchases, even as plenty of far cheaper fitness bands continue to flood the market.
Kantar notes that in the UK almost half (42 per cent) of the smartphone market falls in the premium category, while in Spain affordability is clearly the key driver for smartphone purchases — given Android near total dominance of the mobile landscape in the country.
Company car drivers exhibit different travel-behavior characteristics than do drivers who purchase and maintain their own cars.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com