Q: I dont share my friends' taste, why would that be a driver to buy? A: For some friends, it is a driver for purchasing.
Despite some slowing growth in the U.S. the iPhone 6 remained the best selling smartphone in the market, according to Kantar, with buyers citing its screen size (45%), LTE capability (44%) and the reliability and durability of the device (43%) as key drivers for their purchase decision.
For example: What are the drivers of purchasing: do they represent institutional, or private demand?
Pricing in the online world is highly transparent & can be a primary driver for online purchase.
As countless analysts have noted, it continues to be the primary driver for smartwatch purchases, even as plenty of far cheaper fitness bands continue to flood the market.
Kantar notes that in the UK almost half (42 per cent) of the smartphone market falls in the premium category, while in Spain affordability is clearly the key driver for smartphone purchases — given Android near total dominance of the mobile landscape in the country.
The Chinese government has helped to increase auto sales with tax cuts and subsidies for drivers who purchase cleaner, more fuel-efficient cars.
Even before the iPhone app, Pandora was one of the top affiliate purchase drivers for Amazon and iTunes.
Exclusives have long operated as value-add purchase drivers for digital music, including the special iTunes editions Apple sometimes puts out, as well as Rdio's 'Sessions' series of live recordings and many, many others besides.
Recyclability is among the top purchase drivers for a range of consumer products, and finding new ways to engage consumers and end-users on our programs adds value for current and potential partners.
A subsequent conjoint analysis (n = 250) revealed that fat content was a driver of choice for purchasing chocolate milk followed by sugar content and brand.
