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The main driver of this trend is Google, with its huge strength in distribution that can only gain from more and more software being offered as a service.
Mobile is another huge driver of this trend, where smaller screens and scrolling are better suited for in-app and in-feed ad formats.
Evidence now suggests that steeply rising wages of unskilled labor have been a major driver of this trend (Balcazar et al. 2016).1 Yet, still unclear is why unskilled wage growth has been particularly strong and, more broadly, what economic forces are shaping India's labor market transformation.
The young are the key driver of this trend.
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Krichefski credits social media platforms such as Facebook as the major drivers of this trend.
Some major European banks were among the main drivers of this trend, according to their U.S. regulatory filings.
The rise in tuition fees and a fiercely competitive labour market are considered to be the key drivers of this trend – but what if you could use your travelling experience in your career?
Just how long the trend will last is unclear: some weak construction companies have found that much of the fizz is starting to disappear.Individual margin traders, who trade securities on credit, are thought to be the chief drivers of this trend.
Two of the factors believed to be central drivers of this trend are aging populations and the stark and simultaneous increase in rates of obesity worldwide (WHO 2013a).
Major drivers of this trend include recombinant DNA technology, high-throughput characterization of macromolecular cellular components, quantitative modeling for metabolic engineering, targeted combinatorial engineering, and synthetic biology.
Asian investors were the drivers of this trend for the simple reason that Asia is ahead of America in harnessing mobile messaging's true potential.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com