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Was the truck driver happy to be carrying something so cheerfully yellow-green?
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Suppose it links lots of potential passengers willing to pay $20 for a journey with drivers happy to travel for $15.
But now imagine a Friday night, with punters willing to pay $100 for a ride, and drivers happy to take $90: there should be scope for a deal, but Uber's $20 fee means such journeys won't happen.Despite the revenues a matchmaking fee generates, it may not be Uber's best strategy.
It has to keep its shoppers and drivers happy, which has proven to be challenging and not a trivial issue.
One of the reasons the Focus is pleasing to so many drivers is that the bottom of the driver's seat is vertically adjustable, making both short and tall drivers happy with the seating position.
In the case of Postmates, there are a lot of other courier options, and Postmates has to nail down the right operational costs in order to keep its drivers happy and its financials healthy.
Hence Uber finally adding tipping to try to keep its drivers happy — and, if we're honest, to provide a way to raise their financial remuneration (i.e. via customer largess) without having to increase how much it pays them.
It's a defensive move from Uber to get their drivers happy".
"You have to keep the drivers happy at the same time you're investing in technology that might replace them.
Uber drivers are happy drivers, the ride-hailing company said Thursday.
And that driver was happy to throw open his sliding door.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com