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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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"It doesn't surprise me in the least that Yorkshire is doing so well and I think these inspirational characters will drive grass roots sport and our hope of finding our future athletes".
If you can't figure out how to channel the anger and resentment that drives the grass roots of the party, you won't make it out of January.
It really drives the grass roots," Lutness said.
Given the Democrats' love of nominating politics driven by the grass roots, the size of the field and the lack of a consensus on a front-runner, nobody expects a replay of that strategy any time soon.
Historically, India's environmental consciousness (such as it is, anyway) has often been driven by grass-roots, traditional movements.
The polyamory movement is driven by grass-roots activists – around 200 people appeared at London's PolyDay last August.
Newer, more driven by grass-roots and the Internet than the N.R.A., open-carry groups are also less centralized, less predictable and often more confrontational in their push for gun rights.
A year ago, the City Council voted down a ban the box measure, and then a few months later a grass roots petition drive failed to get a ban the box referendum on Nashville's ballot.
I do agree with his brief acknowledgment, in closing, that it is best to have "grass roots movements" drive reform.
What's better is having grass roots movements that drive agencies toward real regulation.
So I push on, working the grass roots.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com