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Value is driven by goodwill (defined simply as the value of your brand).
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The CEO knew that banking is driven by trust, a goodwill asset controlled by customer emotions, not bankers.
The company, which on Monday reported a loss of £3.6m for the year to 31 March, said this was driven by a £3m non-cash goodwill write-down on the value of its production businesses to £1m.
"We believe with all our heart and soul that law and order, goodwill and decency as driven by the U.S. Constitution, Bill of Rights, Ten Commandments and Golden Rule provide the greatest quality of life on Earth, and we will never back down from these self-evident truths," Nugent said.
The growth and success of the CSRC have been primarily driven by members' active participation and the development of goodwill and trust throughout our membership, which have facilitated novel collaborations across traditionally competitive or contentious stakeholder boundaries.
Predictably, the goodwill has not been reciprocated; China is driven by its own interests, not by appeals to its sentimentality.
"You can have all the goodwill in the world," Day observes, "but if what you're doing isn't driven by the invisible hand of Adam Smith, you're doomed to fail".
We're driven by that".
Probably driven by talking dogs.
"We're driven by competition".
He was driven by ambition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com