The phrase "drive more awareness" is grammatically correct and can be used in written English.
It means to do something that will help increase knowledge or understanding about a particular topic or issue. Example: Our company's new marketing campaign aims to drive more awareness about the importance of sustainability in our industry.
Now the startup is running an iPad giveaway in order to drive more awareness to the nascent recording tool.
Indeed, the latter category could become one of the most lucrative, given the investments that brands have made in mobile games to drive more awareness of their products (Coca Cola being just one).
Today, Google is launching another initiative that is meant to drive more awareness for the JavaScript processing speed of its browser and the V8 engine it runs on, in the hopes that it will lure more users into trying it out and subsequently sticking with it.
Update 2: Facebook confirmed this article, announcing at 6pm PST via its developer blog that "We are releasing Sponsored Results as a great way for you to drive more awareness of your Application, Page or Place", but later changed the post to remove the "releasing part" and just note "We are making an API available for developers to sponsor search results".
It's going to drive more "awareness"?
A: To get more Black Owned businesses using this platform, and to drive more awareness of these great businesses.
Arguably, the ability to drive more than just an increased brand awareness is why advertisers would turn to a digital platform like YouTube in the first place.
"From our perspective, at Microsoft, it's great just to see more awareness of speech and natural user interface, which we think will drive more usage.
Organic foods provide an impressive growth story — their sales have ramped up from $1 billion in 1990 to $26.7 billion in 2010, according to the Organic Trade Association; but their popularity is driven more by health concerns than by environmental awareness.
We drove more, and then drove more.
