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Loading cognitive capacity, e.g. by requiring a string of numbers to be held in working memory, has been shown to cause pre-existing latent or implicit goals to drive behavior (Shiv & Fedorikhin, 1999), with these goals driving behavior through their affective value rather than a cognitive value judgment.
In the early epidemic stage when uncertainty about the epidemic characteristics, treatment and prevention is higher, affective responses may be optimal for guiding behavioral change [ 6, 9, 10] but cognitive risk responses should increasingly drive behavior as the epidemic evolves.
"We have got to drive behavior".
"Punishment doesn't drive behavior," he told me.
For instance, ideas alone sometimes drive behavior, occasionally obsessively.
Emotions drive behavior and are central in all relationships.
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"Goals continually evolve and we regularly monitor and test our goals to ensure they are appropriate and drive behaviors that are in the best interest of customers".
These personality elements often drive behaviors in different spaces and as such are important to understand when investigating an individual.
As a social scientist, I know that the far stronger relationship is in the other direction: attitudes follow behaviors far more than attitudes drive behaviors.
Behavioral economic principles have helped elucidate what drives behavior.
"Compensation drives behavior, but was the risk committee ever briefed on compensation?" Ms. Bair asked.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com